Crypto YouTube Viewership Hits Three-Year Low Amid Bear Market Sentiment
Crypto content engagement has collapsed to January 2021 levels, with YouTube viewership declining for three consecutive months. The slump extends across all social platforms, reflecting broader retail investor fatigue.
Benjamin Cowen's data reveals a 30-day moving average of crypto channel views has reached bear market territory. Creators attribute the drop to scam fatigue, underperforming assets, and diminished returns—Bitcoin posted -7% in 2025 while gold and silver rallied.
Sentiment divergence is emerging: Bitcoin shows tentative recovery signs near $90,000, while ethereum lacks conviction. The downturn mirrors 2018-2019 patterns when interest waned during prolonged price stagnation.